Estimate
What could your archive earn?
A quick, honest range based on public reports. It is not an offer: the real figure depends on your footage, its rights and each buyer.
Where the numbers come from
Every figure is public and linked. We would rather show a wide, honest range than a flattering one.
The sources
- $30 an hour, the low endOne creator’s year of AI licensing deals worked out at just over $33 an hour of footage. Semafor, October 2025
- $120 an hour for HDBloomberg reported that ordinary unused footage fetches $1 to $2 a minute. The Decoder, reporting on Bloomberg
- $240 an hour for premium footageUp to $4 a minute for high-quality 4K footage, drone video and 3D animation. The Decoder, reporting on Bloomberg
What moves the figure
- Unpublished footage is usually valued more than footage already online
- Higher resolution, and RAW or ProRes masters
- Clear rights and signed releases for anyone recognisable
- Variety: subjects, places, seasons and conditions
- Whether the licence is exclusive, and for how long
How we count: if you hold all of the rights we count every hour; most, 70%; some, 30%; not sure, 50% until the rights are checked. These shares are our own assumption, not market data.
Ready when you are.
Tell us roughly what your archive holds. We reply within two working days, and there is nothing to pay unless your footage earns.