Questions

Everything owners ask us

Straight answers on ownership, rights, money and how we work. Anything else, just ask.

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Still have a question? Write to contactus@cedaraccord.com. We reply within two working days.

The basics

What does Cedar Accord do?

We find the right buyers for your footage, prepare your library for them, handle every exchange and bring each offer to you. You decide and you sign. We are paid a commission only when you are paid.

Who buys the footage?

Companies developing AI video and multimodal models, usually through specialist licensing platforms. Every deal is made under a contract that sets how the footage may be used.

Which platforms do you work with?

We approach the specialist platforms that license footage to AI developers, and choose for each library based on its subjects, formats and the terms on offer. We tell you which platform before any introduction, and never share your material with one you have not approved.

How is this different from AI companies scraping content?

Scraping takes content without permission or payment. Licensing is the opposite: it is your choice, you are paid, and you approve the terms before anything is used.

What kind of footage sells?

Real-world footage with clear rights: wildlife and nature, aerial, underwater, timelapse, documentary, people in motion, interviews with signed releases, and animation. Raw rushes and outtakes count too. See the footage buyers ask for.

Do you work with audio archives?

Yes. Speech and audio collections, such as radio, podcast and dubbing archives, can also interest AI developers, including in French, Arabic and Darija. Tell us what you hold.

Is there a minimum library size?

There is no fixed minimum. Larger libraries are easier to place, but small specialist collections, such as rare species or underwater footage, can still interest buyers. Tell us what you have and we will be straight with you.

Rights and control

Do I keep ownership of my footage?

Yes. A licence gives a buyer the right to use footage for AI training under agreed terms. Ownership and copyright stay with you.

Who signs the licence?

You do, directly with the platform. We cannot sign on your behalf, and nothing is offered to anyone without your approval.

What does a licence cover?

A licence for AI training gives the right to train models on the footage, for the period and volume it sets, in return for a fixed fee or a share of revenue. You can ask to exclude showing or reselling your clips, anyone’s likeness, and any collections you want to keep back. See what a licence covers.

Can I keep some footage out of a deal?

Yes. You choose which subjects, years or collections are offered, and you can ask for exclusions in each licence.

Will it affect my existing stock or broadcast sales?

That depends on the terms of each licence, which you review before signing. Licences can be non-exclusive, and you can keep any footage out of a deal.

My footage is already on stock sites. Is that a problem?

Not necessarily. Some stock agreements are exclusive, and some already cover AI licensing. We go through your existing agreements with you first, so that nothing you sign conflicts with them.

What about people who appear in my footage?

Buyers usually need a signed release for anyone recognisable. We go through what you hold before anything is offered, and footage without releases can often be left out.

Is my footage safe when I share samples?

We only share material you approve, with the platforms you approve. You can ask a platform for a non-disclosure agreement before sending anything.

Money

What do you charge?

A percentage of what you receive from each deal we introduce: from 15% down to 6% as deals get larger. See our commission. If nothing sells, you owe nothing.

Are there any upfront fees?

None. No retainer, no set-up fee and no charge for our time. If nothing sells, you owe nothing.

How much could my footage earn?

It depends on the footage, its rights and the terms of each licence. Public reports put rates between $60 and $240 an hour of footage, but many deals pay less. Try our estimate for a quick range, and after the first call we give you an honest view of what to expect.

When do I get paid?

Each platform pays on its own schedule, which you see before you sign. Payment can take several months after you deliver your files.

How is your commission paid?

The platform pays you directly. We then invoice our commission on what you received. We never hold your money.

What if a platform says no?

We take your library to the next suitable platform. Rejections cost you nothing.

Working with us

Why use an agent instead of going to a platform directly?

You can approach platforms yourself. We take all of it off your hands, from first contact to signed deal: comparing platforms, preparing your library for review, the paperwork, the back-and-forth, and any rejections along the way. None of it costs you anything. You pay us only once you have been paid, and you still review and sign every deal yourself.

How long does it take?

Getting set up with a platform can take a few weeks, depending on how organised your archive is. Deals and payments can then take months and follow each platform’s own schedule, which you see before you sign. See every step.

Which languages do you work in?

English and French, by email, phone and video call.

Do we need to meet in person?

No. We work entirely by email, phone and video call, with owners anywhere in the world.

Are you lawyers?

No. We don’t give legal advice, and for a large deal we recommend independent legal advice before you sign.

How do I start?

Tell us roughly what your archive holds through our form, take the 60-second check, or get our free checklist first. We reply within two working days.

Ready when you are.

Tell us roughly what your archive holds. We reply within two working days, and there is nothing to pay unless your footage earns.

Tell us about your library